They want to know if they need to purchase tools, they want to know how to use the tools, and they want to know how to best review and interpret the metrics found within the tools. One of the problems I’ve been experiencing lately is with companies getting overly concerned with keywords and keyword tools before they have even produced any content. Do You Need a Keyword Tool When You First Begin Content Marketing? For the most part, I use these tools to discover keywords I haven’t gone after yet, to check how I’m currently performing for keywords I’ve written about, and to help clients discover keywords they can use when I’m still learning about their industry and their clients. But that’s also because I (and the companies I work for/have worked for) have already produced hundreds of pieces of content that perform well. These tools are awesome, and I even use some of them myself regularly.

Other keywords similar to your keyword choice.

How difficult it would be to rank for that keyword organically.

How much it would cost to run a CPC ad for the keyword.

Tools like SEMrush, Keyword Tool.io, Ahrefs, Market Samurai, Long Tail Pro, and list of others can be very helpful for discovering keywords to target and to learn a ton of metrics about those keywords. That’s not to say that keywords can’t get incredibly complicated. If they’re not satisfied with the results, they’ll go back to the search bar and rephrase their keyword search until they find results that match what they’re really looking for. If a searcher is satisfied with the results, they’ll click on a link to read the content.

Some of their search queries are short, succinct, and generalized, and others can be fairly long and focused.Ī search engine’s job is to decide, out of all the content on the web, which website pages are the best fit for the searcher. In a sense, keywords are very simple: they’re the words and phrases people type into search engines when they’re looking to find information online. If you’re looking to get found online by prospective customers, you should know which keywords will help you create new content to drive traffic to your website. Keywords are the basic building blocks of any content marketing strategy.

Keywordtool pro